New Products

Olaplex Launches Patented Bond Shaping Technology

Bond Shaper Curl Rebuilding Treatment and Curl Defining Gel were created to support natural curl patterns and textures.

Olaplex Holdings, Inc. has launched new Olaplex Bond Shaping Technology created to support curly hair of all types and textures–effectively repairing the internal hair structure to strengthen and reshape curl-forming bonds and lock them in place to rebuild natural curl patterns. The new patented technology in the bond building category marks the next wave of scientific innovation from Olaplex, according to the brand. It was created to directly serve the full range of curl types and textures—f...

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